🇨🇳 Introduction: The Spirit You’ve Never Heard Of—But Should Try
If you’ve never heard of baijiu, you’re not alone. Yet, it’s the most consumed liquor in the world—and it’s uniquely Chinese. Whether you’re planning a trip to China or just want to understand Chinese drinking culture, this guide will walk you through what baijiu is, how it’s made, how it tastes, and how to drink it like a local.
🧪 What Is Baijiu?
Baijiu (白酒) literally means “white alcohol”, but don’t let the name fool you—it’s not like vodka. Baijiu is a clear, potent distilled liquor typically ranging from 35% to 60% alcohol.
Made from: Sorghum (mostly), sometimes rice, wheat, or corn
Fermentation: In underground pits or clay jars
Tasting notes: Earthy, funky, fruity, sometimes floral or smoky
“Baijiu is like the blue cheese of alcohol. It’s an acquired taste, but a powerful cultural experience.” – Foreign traveler
🧭 Main Baijiu Flavor Types
There are four major types of baijiu, each with unique aroma and flavor:
| Type | Aroma | Famous Brands | Region |
|---|---|---|---|
| Strong Aroma (浓香) | Pungent, fruity, complex | Luzhou Laojiao, Wuliangye | Sichuan |
| Light Aroma (清香) | Mild, floral, clean | Erguotou, Fenjiu | Shanxi |
| Sauce Aroma (酱香) | Umami-rich, savory, bold | Moutai (Maotai) | Guizhou |
| Rice Aroma (米香) | Soft, sweet, gentle | Guilin Sanhua | Guangxi |
🥂 How Do You Drink Baijiu?
Baijiu is traditionally consumed in small shot glasses, during meals, banquets, or celebrations. But it’s not meant for quick shots—it’s for toasts (敬酒 jìngjiǔ).
🎉 Tips for Drinking Baijiu Like a Local:
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Always toast with both hands holding your glass
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Try to clink lower than the other person (a sign of respect)
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Say “Ganbei!” (干杯) – it means “dry the glass”
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Eat something between sips (baijiu is powerful!)
🍽 Pairing Baijiu with Food
Baijiu is often served with rich, spicy Chinese dishes, especially in Sichuan and Hunan cuisines. It cuts through grease and enhances flavors.
Try with:
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Hot pot (火锅)
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Spicy stir-fries
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Grilled meats
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Fermented tofu or pickles
✈️ Where to Try Baijiu in China
Want to go beyond tasting and actually experience baijiu culture? These cities are great for baijiu lovers or first-timers:
| City | Why Visit |
|---|---|
| Luzhou, Sichuan | Visit baijiu museums, old distilleries |
| Maotai Town, Guizhou | Tour the birthplace of Moutai |
| Beijing | Try classic Erguotou in hutong bars |
| Chengdu | Mix baijiu with spicy food on our Food + Baijiu Tour 🍲🥃 |
🛍 Want to Try Baijiu at Home?
We’re working to bring authentic Chinese baijiu to international customers.
👉 Sign up for early access to our baijiu tasting kits here
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