The Ultimate Baijiu Tasting Guide for Beginners

What Is Baijiu and Why It’s Worth Trying

Baijiu (白酒), literally meaning “white liquor,” is China’s most consumed spirit—but it remains a mystery to many foreigners. With over 5,000 years of history, this high-proof distilled drink is deeply woven into Chinese culture, from banquets to family celebrations.

If you’re curious about what baijiu tastes like, how to try it properly, and which styles to begin with, this guide will help you sip with confidence.

🔍 What Does Baijiu Taste Like?

Baijiu has aroma categories, not just brands. There are 4 main types:

1. Strong Aroma (浓香型)

• Famous brands: Luzhou Laojiao, Jiannanchun

• Flavor: Fruity, bold, intense

• Good for: Fans of complex whiskey or aged rum

2. Light Aroma (清香型)

• Famous brands: Fenjiu

• Flavor: Soft, slightly sweet, easy to sip

• Good for: Beginners or vodka drinkers

3. Sauce Aroma (酱香型)

• Famous brands: Moutai

• Flavor: Umami, fermented soy, deep and rich

• Good for: Adventurous palates who love aged cheese or soy sauce notes

4. Rice Aroma (米香型)

• Famous brands: Guilin Sanhua

• Flavor: Clean, floral, low complexity

• Good for: Light drinkers or cocktail use

🍶 How to Taste Baijiu Like a Local

• Use a small ceramic cup (白酒杯)

• Don’t shoot it! Sip slowly

• Always toast before drinking—hospitality is key

• Chase with food, especially pickled vegetables or tofu

• Drink with others, never alone—it’s social

🥂 Beginner-Friendly Baijiu Brands to Try

🛍️ Shop Baijiu Online Soon – Coming to GotoChina

🌏 Where to Try Baijiu in China

• 📍 Sichuan: Strong aroma distilleries & fiery food

• 📍 Guizhou: Home of Moutai and sauce-style giants

• 📍 Shanxi: Fenjiu culture and baijiu museums

👉 Join Our Baijiu & Food Tour

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