Understanding “Face” Culture in China: The Key to Successful Communication and Business
Face (面子) Culture in China: The Hidden Key to Successful Cooperation If you want to build strong relationships, avoid misunderstandings, and work smoothly with Chinese partners, you must understand one core concept: Face, or mianzi (面子). “Face” is the emotional and social currency in Chinese culture — it affects communication, respect, status, harmony, and […]
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